McCain and Emotion Mining Research

According to Emotion Mining Research, voting for John McCain makes people feel depressed and angry. More specifically among older and Hispanic voters, when thinking of John McCain, they feel more positive and show emotions such as confidence.

Emotion Mining Research asked the question, "How does voting for John McCain as president make you feel?" They polled 70 Republican voters from California before the primary election on February 5th. Tom Snyder commented that there is a subconscious mix of emotions. He feels that the McCain campaign should address this before the election. Voters rely and are influenced by their emotions while voting.

"Subconscious feelings and emotions give us a more reliable picture of
the voter mindset than traditional polling and focus groups," Snyder said.
"If candidates know how voters feel toward them at the deepest levels, they
can make better decisions about how to deliver their messages" (Voting for McCain Stimulates
'Anger' and Depression' Pres Release, March 25, PRNewswire).

     
  
      
    


     
  
      
    


     
  
      
    
     

Show Notes

Show notes for Podcast

:00- :23 intro

:24- 1:17 summary of McCann story

1:18- 2:36 interview Q&A

2:37- 3:10 criticism

3:11- 3:28 response to criticism

3:29- 3:48 closing

Krystle, Kailee, and Kristi podcast

Find Madeleine Podcast

Above is the link for our podcast about Madeleine McCann. We discussed the social media campaign the parents started. They blogged on their website about the ongoing investigation of their missing daughter.

Madeleine McCann

A family from England was on vacation in Portugal. They were staying in an apartment at a resort. The family was Mr. and Mrs. McCann and three small children. Later in the evenings the parents would go to dinner at a nearby restaurant and the resort and leave their small children alone, asleep, in the apartment. One evening of the the McCann children, Madeleine, was missing from the room when the parents went to check on the kids.

The parents claimed the child had been abducted. There was an immediate investigation and search to find little Madeleine. It was suspected right away that she was abducted and the parents weren't seen as a threat or accomplice. The parents launched a huge campaign to find their little girl which turned into a worldwide campaign. A website was created and the parents blogged about the situation. And yet we have another example and benefit of blogging. www.findmadeleine.com They used this effort in hopes to get a lead on where their daughter might be.

Later on during the investigation, evidence became aware that the parents killed their daughter on accident, by drugging her to sleep, and disposing of the body. It was speculated that the worldwide campaign they started was an effort to cover up what they had done.

I'm not sure if the parents were convicted or not but as soon as I found out more I'll add to this post.

Podcasts

After reading about pod casts and participating in the class lectures about them I agree that pod casts are a highly effective tool for PR. For example, one of our assignments was to listen to one of the SXSW pod casts about Web 2.0. For those that couldn't attend the panel discussion or couldn't afford tickets, there was an easy and accessible outlet for them to listen to the discussion. Pod casts can also be used in a lot of other ways. They can be used for company meetings, announcements, networking, etc.

The company I'll be working for when I graduate, Fire-Pro USA, plans on pod casting information for clients as a live feed to inform them of the status of a wildfire in their area. The company will also produce pod casts as a way for sales personnel to listen to training seminars. Clients can also download the pod casts to learn how to use fire retardant in the event of a wildfire.

I believe that podcasts will really enhance participation for people who choose to have a home office because they can connect directly to the company and listen to meetings among other things.

Rock Of Love

Brett Michaels, musician, has a show on VH1 called Rock of Love. It is a dating reality show where a group of girls compete in challenges to win group or solo dates with him. Ultimately, Brett will choose a girl he falls in love with. It is like other reality dating shows on MTV and other channels on TV. However, he show does have a unique characteristic to make it stand out.

Viewers blog about the live events happening to the girls! Not only are there corporate blogs, CEO blogs, but there are now reality TV show blogs. On Sunday night during the show the blog, titled "Rock of Love Blog Party Episode 6," there were already 330 comments just minutes after the show had ended.

Save Lids to Save Lives

Yoplait yogurt has a campaign called Save Lids to Save Lives.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.

This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.