McCain and Emotion Mining Research

According to Emotion Mining Research, voting for John McCain makes people feel depressed and angry. More specifically among older and Hispanic voters, when thinking of John McCain, they feel more positive and show emotions such as confidence.

Emotion Mining Research asked the question, "How does voting for John McCain as president make you feel?" They polled 70 Republican voters from California before the primary election on February 5th. Tom Snyder commented that there is a subconscious mix of emotions. He feels that the McCain campaign should address this before the election. Voters rely and are influenced by their emotions while voting.

"Subconscious feelings and emotions give us a more reliable picture of
the voter mindset than traditional polling and focus groups," Snyder said.
"If candidates know how voters feel toward them at the deepest levels, they
can make better decisions about how to deliver their messages" (Voting for McCain Stimulates
'Anger' and Depression' Pres Release, March 25, PRNewswire).