After reading about pod casts and participating in the class lectures about them I agree that pod casts are a highly effective tool for PR. For example, one of our assignments was to listen to one of the SXSW pod casts about Web 2.0. For those that couldn't attend the panel discussion or couldn't afford tickets, there was an easy and accessible outlet for them to listen to the discussion. Pod casts can also be used in a lot of other ways. They can be used for company meetings, announcements, networking, etc.
The company I'll be working for when I graduate, Fire-Pro USA, plans on pod casting information for clients as a live feed to inform them of the status of a wildfire in their area. The company will also produce pod casts as a way for sales personnel to listen to training seminars. Clients can also download the pod casts to learn how to use fire retardant in the event of a wildfire.
I believe that podcasts will really enhance participation for people who choose to have a home office because they can connect directly to the company and listen to meetings among other things.
Sunday, February 24, 2008
Rock Of Love
Brett Michaels, musician, has a show on VH1 called Rock of Love. It is a dating reality show where a group of girls compete in challenges to win group or solo dates with him. Ultimately, Brett will choose a girl he falls in love with. It is like other reality dating shows on MTV and other channels on TV. However, he show does have a unique characteristic to make it stand out.
Viewers blog about the live events happening to the girls! Not only are there corporate blogs, CEO blogs, but there are now reality TV show blogs. On Sunday night during the show the blog, titled "Rock of Love Blog Party Episode 6," there were already 330 comments just minutes after the show had ended.
Viewers blog about the live events happening to the girls! Not only are there corporate blogs, CEO blogs, but there are now reality TV show blogs. On Sunday night during the show the blog, titled "Rock of Love Blog Party Episode 6," there were already 330 comments just minutes after the show had ended.
Tuesday, February 19, 2008
Save Lids to Save Lives
Yoplait yogurt has a campaign called Save Lids to Save Lives.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.
This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.
This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.
Tampons for Africa
Always and Tampax launched a new campaign. When you buy a box of tampons, money is sent to Africa to supply girls with feminine products so they can go to school when they are on their period. A lot of girls have to miss school and fail their courses because they don't have the necessary and cleanly material when on their period. In addition to buying a necessity, the consumer also feels good for contributing to young girls in Africa. It is a good PR move, because when a consumer is in the store deciding which brand of tampons to buy, they will be more likely to choose Always or Tampax because they are contributing to a good cause. Perhaps these two companies will see an increase in sales.
Sunday, February 10, 2008
MTV and The Hills
A lot of shows on MTV and other networks use interactive online tools as part of a way to engage their guests. I thought this was a great PR tool, because the publics can interact directly with a show they like to watch. Also, on some of these websites are merchandise for the customer to buy.
A great example of this PR practice is with the show, The Hills. On the website, you can create a virtual character that is friends with the girls from The Hills, it can live "The Hills" life, and go to clubs and events. Also on the website are profiles of the girls, and places to leave comments and have live chats.
A great example of this PR practice is with the show, The Hills. On the website, you can create a virtual character that is friends with the girls from The Hills, it can live "The Hills" life, and go to clubs and events. Also on the website are profiles of the girls, and places to leave comments and have live chats.
Huba Talks
I was so impressed with the discussion/lecture with Jackie Huba, author of Citizen Marketers. She was comfortable with her PowerPoint, Billy Earnest would have been proud, and she allowed us to discuss openly our ideas and examples for PR.
The whole time she was talking, ideas were running through my mind about how to be successful with PR for my dad's new business Fire-Pro USA. After graduating in May I'll be working for him with the marketing and PR components. I talked to my dad the following evening about how important and essential blogging is for a company. Especially in our case because the business is currently running by word of mouth. I also had the idea to set up pod casts for live feeds of fire updates and customer information for the company.
I'm so glad we had the opportunity to meet and talk to her about PR. The book makes so much sense to me and I fully understand citizen marketers. Without the publics and help from citizens PR wouldn't exist.
The whole time she was talking, ideas were running through my mind about how to be successful with PR for my dad's new business Fire-Pro USA. After graduating in May I'll be working for him with the marketing and PR components. I talked to my dad the following evening about how important and essential blogging is for a company. Especially in our case because the business is currently running by word of mouth. I also had the idea to set up pod casts for live feeds of fire updates and customer information for the company.
I'm so glad we had the opportunity to meet and talk to her about PR. The book makes so much sense to me and I fully understand citizen marketers. Without the publics and help from citizens PR wouldn't exist.
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