A family from England was on vacation in Portugal. They were staying in an apartment at a resort. The family was Mr. and Mrs. McCann and three small children. Later in the evenings the parents would go to dinner at a nearby restaurant and the resort and leave their small children alone, asleep, in the apartment. One evening of the the McCann children, Madeleine, was missing from the room when the parents went to check on the kids.
The parents claimed the child had been abducted. There was an immediate investigation and search to find little Madeleine. It was suspected right away that she was abducted and the parents weren't seen as a threat or accomplice. The parents launched a huge campaign to find their little girl which turned into a worldwide campaign. A website was created and the parents blogged about the situation. And yet we have another example and benefit of blogging. www.findmadeleine.com They used this effort in hopes to get a lead on where their daughter might be.
Later on during the investigation, evidence became aware that the parents killed their daughter on accident, by drugging her to sleep, and disposing of the body. It was speculated that the worldwide campaign they started was an effort to cover up what they had done.
I'm not sure if the parents were convicted or not but as soon as I found out more I'll add to this post.
Showing posts with label pr campaign. Show all posts
Showing posts with label pr campaign. Show all posts
Sunday, March 2, 2008
Tuesday, February 19, 2008
Save Lids to Save Lives
Yoplait yogurt has a campaign called Save Lids to Save Lives.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.
This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.
This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.
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