Save Lids to Save Lives

Yoplait yogurt has a campaign called Save Lids to Save Lives.
When the customer buys Yoplait yogurt, they can mail the lids in to donate money for the Susan G. Komen foundation. For every lid mailed in, Yoplait donates ten cents to their goal of raising $1.5 million. They are guaranteed to donate $500,000. Their annual drive took place last year and ended December 31, 2007. On the website it doesn't say if when the next Save Lids to Save Lives campaign will begin in 2008. To raise awareness of the campaign Yoplait ran both TV and Print ads.

This is a wonderful PR tool because they are working with a famous organization, Susan G. Komen Foundation, that's been very successful in raising breast cancer awareness. Eating yogurt is healthy for you, and you can also be a part of a great cause.