Podcasts

After reading about pod casts and participating in the class lectures about them I agree that pod casts are a highly effective tool for PR. For example, one of our assignments was to listen to one of the SXSW pod casts about Web 2.0. For those that couldn't attend the panel discussion or couldn't afford tickets, there was an easy and accessible outlet for them to listen to the discussion. Pod casts can also be used in a lot of other ways. They can be used for company meetings, announcements, networking, etc.

The company I'll be working for when I graduate, Fire-Pro USA, plans on pod casting information for clients as a live feed to inform them of the status of a wildfire in their area. The company will also produce pod casts as a way for sales personnel to listen to training seminars. Clients can also download the pod casts to learn how to use fire retardant in the event of a wildfire.

I believe that podcasts will really enhance participation for people who choose to have a home office because they can connect directly to the company and listen to meetings among other things.