MTV and The Hills

A lot of shows on MTV and other networks use interactive online tools as part of a way to engage their guests. I thought this was a great PR tool, because the publics can interact directly with a show they like to watch. Also, on some of these websites are merchandise for the customer to buy.

A great example of this PR practice is with the show, The Hills. On the website, you can create a virtual character that is friends with the girls from The Hills, it can live "The Hills" life, and go to clubs and events. Also on the website are profiles of the girls, and places to leave comments and have live chats.