Wikis as a PR tool

As a PR tool, wikis can be used to enhance a company's image, share information about a company, and allow consumers to be connected to the company. On the other hand, besides enhancing a company image, wikis can be edited and used unethically as a PR tool.

For example, as talked about in class, Wal-Mart can be found on Wikipedia. They used a wiki to as a PR tool, but they changed or edited the information found on the Wikipedia webpage. The Wal-Mart Wikipedia page includes the history, subsidiaries, corporate affairs, advocacy groups, etc. It can be useful but at the same time unethical. For example, a lot of people were upset that Wal-Mart employees were changing the wiki page.